Certificate of Completion

Branding Foundations

On Sep­tem­ber 25, 2020, I com­plet­ed the LinkedIn Learn­ing course Brand­ing Foun­da­tions instruct­ed by Drew Boyd. I have a Busi­ness Admin­is­tra­tion degree in Mar­ket­ing so there the mate­r­i­al was very famil­iar for me, but I would rec­om­mend this course if you want to learn how to define your core val­ues, link them to your brand, and launch and com­mu­ni­cate that brand effectively.

Learning Objectives:

• Define brand
• Explain the sig­nif­i­cance of brands
• Out­line the steps of the brand­ing process
• Iden­ti­fy your core val­ues and purpose
• Cre­ate brand drivers
• Design your brand architecture
• Iden­ti­fy and under­stand customers
• Link brand to prod­uct and service
• Man­age brand equity

Skills Covered:

• Brand Man­age­ment
• Brand Devel­op­ment

LinkedIn Learning Certificate of Completion

Com­plet­ed: Sep­tem­ber 25, 2020