
Certificate of Completion
Branding Foundations

On September 25, 2020, I completed the LinkedIn Learning course Branding Foundations instructed by Drew Boyd. I have a Business Administration degree in Marketing so there the material was very familiar for me, but I would recommend this course if you want to learn how to define your core values, link them to your brand, and launch and communicate that brand effectively.
Learning Objectives:
- Define brand
- Explain the significance of brands
- Outline the steps of the branding process
- Identify your core values and purpose
- Create brand drivers
- Design your brand architecture
- Identify and understand customers
- Link brand to product and service
- Manage brand equity
Skills Covered:
- Brand Management
- Brand Development
LinkedIn Learning Certificate of Completion
Completed: September 25, 2020
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